StapleGreenz: A Rs.21.5 Cr Three-Year Runway Before a Single Ad Was Run
Great product. Farm-direct story. Negative unit economics on every order. Before touching PPC, PGC fixed what most brands skip and then built a 4-wave, 5-platform launch that made quick commerce 15%+ of revenue in under nine months. The sequence matters more than you think. [https://oextech.blr1.digitaloceanspaces.com/OexTech/pinnaclegrowth%40aicodepro.com/pinnaclegrowth/case%20studies%20/Case%20Studies_Staple%20Grenz.pdf]
StapleGreenz had the products, the farm story, and the health credentials. What they didn't have was viable unit economics platform, shipping, and marketing deductions were consuming up to 61% of MRP before a single rupee of profit. PGC rebuilt the financial foundation first: repricing, bundling, and SKU-level P&L modelling before any ad spend was committed. Only then came a 4-wave launch across Amazon, Flipkart, BigBasket, and quick commerce engineered to make Zepto, Blinkit, and Instamart 15%+ of revenue within nine months.