This Superfood Brand Was Losing 60% of Every Sale Before We Fixed the Math
StapleGreenz had great products but terrible margins. Platform fees, shipping, and ad costs were eating up nearly 60% of MRP. We fixed the economics first then launched on Amazon, Flipkart, and Q-commerce. [https://oextech.blr1.digitaloceanspaces.com/OexTech/pinnaclegrowth%40aicodepro.com/pinnaclegrowth/case%20studies%20/STAPLE%20GREENZ%20CASE%20STUDY.pdf]
StapleGreenz Farms had 15+ superfoods ready to sell but no marketplace setup and no margin to advertise. We audited every SKU, rebuilt the pricing logic, and created a 4-wave launch plan that covered FBA setup, brand registry, A+ content, and PPC in the right order. Ads only went live once the economics made sense. We targeted diabetic, keto, baby food, and plant-based search themes and positioned the brand around its farm-direct story. Year 1 target: INR 1.6 Cr. Three-year projection: INR 21.5 Cr across 13 SKUs.