Parliament Basmati Was in Walmart and Costco But Invisible on Amazon Canada and UAE
A 50-year-old rice brand with exports to 70+ countries had no digital commerce presence in two of its key markets. We launched both simultaneously with separate pricing, content, and PPC strategies for each.[https://oextech.blr1.digitaloceanspaces.com/OexTech/pinnaclegrowth%40aicodepro.com/pinnaclegrowth/case%20studies%20/PARLIAMENT%20CASE%20STUDY.pdf]
Parliament had strong offline retail but no Amazon footprint in Canada or UAE. We audited both markets, built market-specific pricing to protect the premium brand, and launched all 5 SKUs at once to build visibility fast. A 3-phase PPC model moved from broad discovery to exact-match harvesting to competitor targeting. Content leaned into Punjab heritage and farm-to-plate traceability. Year 1 targets: CAD 295K in Canada and AED 500K across Amazon UAE, Noon, and Talabat with 15% market share in both markets by Month 12.