Namhya Foods: Unlocking 10.5 Lakh Monthly Searches on Blinkit
The brand had loyal customers and genuine demand. It was also capturing almost none of it. Discover how a structural model shift not more ad spend unlocked a generic search pool 4x larger than brand traffic, and what it took to actually own it. [https://oextech.blr1.digitaloceanspaces.com/OexTech/pinnaclegrowth%40aicodepro.com/pinnaclegrowth/case%20studies%20/Case%20Studies_Namiya.pdf]
Namhya had strong brand loyalty but 70–75% of sales were coming from people who already knew the brand. The 10.5 lakh monthly generic searches in their category were going entirely to competitors. PGC diagnosed the real problem: a marketplace model that structurally limited visibility, paired with inventory misaligned to actual demand geography. The fix wasn't more ads it was a model shift, a PIN-code heatmap, and six exclusive SKUs engineered specifically to intercept category-level search intent.