Namhya Was Popular on Blinkit But Almost No One Was Finding It Through Generic Search
75% of Namhya's Blinkit sales came from people already searching the brand name. That's a ceiling, not a growth engine. We rebuilt the entire Q-commerce strategy to capture the much bigger generic demand pool. [https://oextech.blr1.digitaloceanspaces.com/OexTech/pinnaclegrowth%40aicodepro.com/pinnaclegrowth/case%20studies%20/NAMHYA%20FOODS%20CASE%20STUDY.pdf]
Namhya Foods had loyal customers but was missing millions of monthly searches for green tea, turmeric, ashwagandha, and moringa terms where the brand barely showed up. We mapped 10.5 lakh monthly searches, fixed inventory flow to high-demand PIN codes, negotiated a JBP with Blinkit for co-funded placements and search boosts, and built 6 exclusive SKUs to capture generic demand. Targets: 95%+ availability in Tier-1 PINs, ≤22% blended ACoS, and ≥35% Share of Voice all within 90 days.